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Philanthropy


As one of the leaders in the development of local philanthropy and social responsibility in Serbia, Trag wants to shift the stimulation to Serbia’s sustainable development from foreign aid to domestic potential.


As a local foundation, we believe that it is important that communities, in their development, rely on internal potentials and therefore we make efforts to encourage the development of local philanthropy and social responsibility. In line with our strategy, through various activities and programs, we invest in promoting and fostering philanthropy, both nationally and locally.


VIRTUS Award


VIRTUS Award was established in 2007, as the first and most significant philanthropy award in Serbia.

Today, this prestigious award aims to recognize and publicly highlight companies, small and medium-sized enterprises, and individual donors who have in the long term and most effective way supported the common good initiatives in the previous year. 



Corporate Philanthropy


Trag is actively working on the development of corporate philanthropy to encourage as many companies and entrepreneurs, to strategically give for nonprofit and public good initiatives whilst building long term partnerships with civil society organizations.

In this way, Trag launches a systematic campaign aiming to instigate and reaffirm philanthropic ideas and attitudes in our society. Through strategically planned investment, companies advance their corporate social responsibility and invest in the field of corporate philanthropy. 

Business subjects may participate in the local community development in which they operate, by providing material and financial support, and as well as through donations in the form of services, time, and knowledge transfer of its employees.

Trag, and the business entities that the foundation collaborates with, have realized a variety of activities carrying a message that giving for the public good should be reinstated as a daily and regular part of our lives.

Individual Philanthropy


After several years of work in the field of corporate philanthropy, at the end of 2009 Trag has started exploring the area of individual philanthropy.

After a systematic campaign to encourage donation by individuals and promote the most prominent donors through the VIRTUS Award, in 2019 Trag has conducted the latest in a series of surveying attitudes of the general public on the state of philanthropy in Serbia. In this way, Trag has gained various insights into the culture of giving in Serbia, citizens’ attitudes, knowledge of giving mechanisms, and their readiness to invest financial means or material goods to initiatives for the public good.

Citizens have clearly stated that they want to invest the money and that they are motivated to donate significant amounts when there is a clear need for it.

Local Philanthropy


As one of the leaders in the development of local philanthropy and social responsibility in Serbia, Trag wants to shift the stimulation to Serbia’s sustainable development from foreign aid to domestic potential. As a local foundation, we believe that it is important that communities, in their development, rely on internal potentials and therefore we make efforts to encourage the development of local philanthropy and social responsibility. In line with our strategy, through various activities and programs, we invest in promoting and fostering philanthropy, both nationally and locally.